Planete 3W - Our Work

Valence, Incroyable mais VraieJun 15, 2011

"Valencia, incredible but true". Air Europa invites travel agents to discover a spanish destination of the airline company, and then get a chance to win a trip to Valencia.Quizz Learning Valencia

GoAgences LiveSept 18, 2010

Site

Representants of Tourism Office of Malayia, Malaysian Airlines and Go Voyages introduce the offer of travels in Malaysia. Have a look to know more about the destination.GoAgences Live

l'&tiquette - Pure Golf & Life StyleMar 28, 2010

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Get inspired by the collection of l'&TIQUETTE, first dedicated to Golf players, and all casual gentlemen .Club House l'&TIQUETTE

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Did you know..?

About investments in digital for 2012
Social media, content, mobile and apps, and natural search engine optimisation will be the top four areas for travel organisations to increase spending in 2012, according to a global survey by Frommer's Unlimited, the business-to-business division of Frommer's.

The report found that more than 83% plan to increase overall digital marketing spend in 2012. The survey of 350 travel organisations was undertaken with global digital travel news service Tnooz and respondents included airlines, agents, tour operators and consolidators, hoteliers, tourist boards, car rental, rail, travel insurance, publishing and cruise companies. 78% of those surveyed said they planned to increase digital marketing budgets for the year ahead and 19% said budgets would remain the same. Only 3% said they were decreasing marketing spend in 2012.

Two thirds of businesses surveyed said they would invest more money in social media next year and more than half said they would also be increasing spend on content (55%), mobile and apps (54%) and natural search engine optimization (52%).

Three quarters of those surveyed say they are maintaining and increasing translation budgets for 2012. Half of the travel organisations surveyed currently operate a site in one language, a third operate sites in up to five languages and a fifth have sites in more than 5 languages. For 2012 that will increase - 26% said they plan to have up to 5 language sites and 17% plan to have more than 5 language sites.